Apps are an everyday part of modern technology. You would be hardpressed to find someone who has yet to use an app. From the modern smartphone to computer systems, apps connect people to valuable services, basic connection features, and unique content via games, news sources, and entertainment options. We use apps to find directions to new places, to call and text loved ones, to play games to pass the time, to read the latest news, to edit photos, and take videos to post to social media apps.
Mobile devices have moved from basic phones to mini-computers with thousands of possible mobile applications. The large volume of available apps can make it difficult for new apps to be seen or noticed without significant backing. However, publicity can help developers and corporations break through the noise and be seen by prospective customers. Grand View Research noted that the mobile application market reached $170.52 billion in 2020. Allied Market Research reports that by 2026, the mobile application market share is expected to reach $407.31 billion. That is more than 200 billion in just six years. The growth in mobile applications is massive and one of the fastest-growing markets. This growth is expected to continue as people’s reliance on mobile devices increases.
Venture PR specializes in bringing creative app content to businesses that want to share details about their applications. We write clever and engaging articles that entice readers and encourage them to check out our client’s latest mobile app. Promoting your app in a time when thousands of apps exist is critical to gaining widespread appeal. If you want people to use your app, they have to be able to find out. We can help you deliver your app’s message to your target audience in renowned and highly sought-after publications.
Venture PR published an article in The Hollywood Reporter, “8 Apps to Help Manage Stress.”
Widespread adoption of mobile applications has occurred in part because users have such easy access to apps as well as the control to choose which apps they want to use. The Apple App Store, Google Play Store, PlayStation Store, Samsung Galaxy Apps, LG SmartWorld, Sony Apps, and other app stores offer users apps for mobile devices, TV devices, gaming consoles, and computers. Apps are easy to buy, download, and use. Having a log-in for the app store is as difficult as it gets to find, download, and use new apps. While some apps are free, others use a subscription-based model and charge ongoing, recurring fees. Regardless of how app developers make their money, the industry is growing daily with virtually every online user having access to the main app databases.
Venture PR published an article in Android Authority, “10 Best New Android Games from August 2021.”
Apps are expected to expand into VR and AR territory as those technologies advance. A recent success story in this realm was the app: Pokemon Go. Using the phone’s camera and internal GPS, the app was able to combine real world elements with in-game elements for a more immersive experience. Considering the rapid advancement of this technology, in ten years, these kinds of games will not only be more popular but feature better graphics and real world accessibility from within the game. We see furniture stores using AR to let customers examine their items in their home before buying. We see makeup companies creating virtual makeup apps and hairstyles to let users experiment with new beauty looks.
Mobile commerce and blockchain technology are also entering the app space. As blockchain continues to grow, users are using mobile wallets to stash their cryptocurrency and track their digital assets. We’ve also seen blockchain tech be used with anti-piracy software and in mobile payment apps for fraud prevention. Machine learning and AI are also growing fields that will soon become more and more intertwined with mobile apps. One example of this already happening is the way Google creates lower fuel consumption routes for users by creating directions using AI.
Yet another possibility for mobile applications comes down to wearable app integration and medical services. Apps are already being used to monitor and track fitness metrics during workouts as well as step counts via wearable devices. Those devices are connected to a mobile app. The medical community has begun to harness mobile applications to connect patients and doctors as well as monitor patients when they are away from the hospital. These apps can help users take control of their health.
Venture PR published an article in Daily Paws, “There’s a New Game That Helps Save Senior Dogs and We Can’t Download it Fast Enough.”
User privacy is an issue that comes into play with mobile applications and is worth discussing. As these applications are increasingly becoming an integral part of most people’s daily lives, they have begun asking for sensitive information. Mobile phones now contain more personal data than ever before and many apps ask to access that data. Users need to be aware of the privacy issues when using certain apps. They also need to consider what aspects of their identity they should keep separate to avoid fraud. The official app stores help to prevent these issues but the possibility of downloading dangerous apps remains. For users who do have privacy concerns, the right publicity can legitimize the app in their eyes and make the choice to purchase and download the app much easier.
Venture PR offers public relations mobile apps coverage to clients and app technology articles have been featured in online publications such as The Hollywood Reporter, Android Authority, and Daily Paws.