When it comes to marketing and advertising, the digital space shows no signs of slowing down. Marketing via ad technology for mobile, web, and social media spaces continues to grow, and Martech software companies continue to raise new rounds and get acquired. Digital advertising spend was $602.25 billion in 2022 and has had an annual growth rate between 15% to 30% each year since 2021 (eMarketer). Digital advertising technology continues to grow as society relies upon mobile apps and tech tools.
Standing out as a company in this space is difficult because the need for targeted advertising is greater. Finding the right avenues to showcase your product and service with competitor differentiation is important. We know the ad tech industry and we can help you tailor your voice and be seen.
Venture PR specializes in crafting placements in prominent Martech outlets to ensure that brands hit their target audience. When launching new products and services, ad tech companies need to find their buyers and business partners via advertising and tech channels. Crafting effective placements in ad tech outlets is an ongoing process that requires ongoing testing and optimization. We’ve done the work and we know what works.
Venture PR published an article in Martech, “Social Media Marketers Need Fresh Tactics for Posting on CTV Apps.”
Marketers need access to the best tools and most of them become aware of these tools via industry publications. It’s critical to work with a PR team that can understand your company’s value proposition and craft a PR strategy that gets you in front of the right audience. Potential buyers need to not only see your company but learn about it in a way that entices them to learn more. We get this.
Ad tech marketing technology is a broad term that encompasses the software and tools used by businesses to deliver, target, and optimize their advertising campaigns across the digital landscape. This includes technologies such as programmatic advertising platforms, demand-side platforms (DSPs), supply-side platforms (SSPs), ad exchanges, data management platforms (DMPs), ad tracking and optimization tools, and more.
Some specific examples of ad tech marketing technology include:
Overall, ad tech marketing technology plays a critical role in allowing businesses to reach their target audience in the most efficient and effective way possible.
Venture PR published an article in Forbes, “Clubhouse: Why Has It Taken Off?.”
One example of a powerful programmatic advertising platform is Google Ads (previously known as Google AdWords). Google Ads is a pay-per-click advertising platform that allows businesses to create and run advertising campaigns across Google’s network of websites and apps, including Google Search, Google Maps, YouTube, and many other sites across the web. Google Ads uses programmatic technology and real-time bidding (RTB) to deliver ads to specific audiences based on a variety of factors, such as keywords, demographics, behavior, and interests.
One of the most powerful features of Google Ads is the ability to target users based on their search intent, this allows advertisers to connect with people who are actively looking for products or services like theirs. Additionally, Google Ads also offers a wide range of tools and features for ad targeting, such as demographic targeting, location targeting, and more, which allows businesses to reach specific audiences with great precision. Furthermore, Google ads have a large amount of data about the audience and their behavior, it uses that data to optimize ad performance and reach better results, it also offers analytics, conversion tracking, and reporting tools.
Another programmatic platform that is also considered powerful is Facebook Advertising, it allows advertisers to target their ads to specific audiences based on demographics, interests, behaviors, and more, and also allows to create and manage campaigns across Facebook, Instagram, and other Audience Network and it has a lot of targeting capabilities, including lookalike audiences, retargeting, and more.
Both Google Ads and Facebook Advertising are popular choices for businesses looking to use programmatic advertising to reach targeted audiences across the web.
From programmatic advertising platforms and demand-side delivery platforms, supply-side platforms and data management platforms to ad tracking and optimization tools, we can help you share your ad tech with the companies and organizations that need it most.
Venture PR helps clients who want to share advertising technology including products and services by finding the right ad tech coverage through top-tier outlets. Tech outlets are specifically targeted to ensure that ad tech companies will reach the right audience. We generate coverage for ad tech clients and increase business awareness for our clients by finding feature spots in Media Post, AdExchanger, AdWeek, Forbes, Ad Age, Ad Tech Daily, and Adage.