The software industry is one of the most secure business sectors because it is indispensable. Every company uses software daily, whether it’s operating system software such as Apple’s macOS or Microsoft’s Windows. Businesses also use more specific application software for payroll and billing operations, database management, asset management, or creative software like Adobe Photoshop and Davinci Resolve. In 2022, Statista reported that the software market revenue is expected to reach $626.50 billion and if growth remains steady, $824.80 billion by 2026. Enterprise software is the largest sector represented.
VenturePR specializes in writing and publishing software industry-related content, including articles, white papers, marketing collateral, and blog content. Our agency understands the value of software at both a personal and professional level. We deliver and promote content that expresses that value in clear, detailed form. Sharing software updates and user stories related to new software releases can make a massive difference in whether or not prospective users adopt the software.
VenturePR published an article in Consumer Reports, “The Next Leap in Wireless Charging: Imagine a World Where Power Traveled Through the Air to Recharge Your Smartphone.”
The software industry we know today is relatively new, with widespread commercial use of the industry’s products only dating back to the 1960s. Since then, and especially since the introduction of the Internet in the 1990s, the software industry has grown and expanded at an ever-increasing rate. With billions of dollars in the mix and an increasingly technological world, software will remain as one of the most essential industries well into the future.
Instant messaging was one of the earliest pieces of software technology that was universally adopted. Aside from their original, more personal application, we now see instant messaging software is used for client work via Google Talk, Slack, and Spark. By allowing companies to chat in real-time, work can be more seamless regardless of whether or not employees are in the office. Ongoing requests for files or quick questions can be handled with ease by using instant messaging software platforms. This type of communication software will continue to grow. Slack, one of the most popular instant messaging software applications, has grown from $1.1 billion in 2014 to $23 billion in 2019 with Salesforce acquiring Slack for $27.7 billion.
Adobe creative cloud first hit the market in 2013 and has continued to grow into one of the most popular creative software choices for businesses. Graphic design, web development, photography, and video editing are all possible applications, along with a cloud subscription that creates a virtual file folder of all projects. Software isn’t limited to operating systems but is involved in every aspect of technology use. With competition rising, software companies need to be able to take the vision of their company and share it with investors and customers if they want to survive.
VenturePR published an article in American Express, “Small Business Opportunities for 2020.”
Saas software is a relatively new software that uses cloud-based applications via the Internet. This unlocked a new world for software companies because customers didn’t need as much space on their computers and could also have convenient access to the tool regardless of the device they were using. From Dropbox to Canva, Google Apps, and Zoom, Saas software is integral to most businesses.
Quickbooks Online, Turbotax, and other cloud invoicing software have also impacted Saas software. The ability to create tax documents online and track expenses and income for businesses is invaluable. It makes it possible to run entire businesses from anywhere worldwide and to sync multiple employee accounts under one umbrella. The ability to keep invoicing details safe and make them portable and easy for accountants to access has helped businesses expand. Most companies today use a cloud invoicing software system, whether they have a couple of employees or \500 employees.
Software ranges from complete systems to smaller, singular apps, but all software is designed to help users. From gaming systems to artwork, client communication and document creation, and cloud invoicing systems to creative work applications, there is software in most aspects of our digital life.
Venture PR offers public relations software coverage to clients and software enterprise articles have been featured in online publications such as Consumer Reports and American Express.